What is an influencer? Simply put, it is someone in your brand or industry that has a large and loyal following on social media. It is the person who tells people to go buy a pink shoe and they do it, who tells others a book is good, and they believe it. On the large scale, you can say Stephen King, Anne Rice, and JK Rowling are some of the greatest influencers in the writing world. You would be right, but before you go trying to get into their inner circle, try and shoot a little more reasonably lower. You would be surprised how many indie authors out there have gathered a large following over the years. Then, you can use them for the strategy below.