Ever feel like comparing the length of your books to some favorites? Well, don’t take it too harshly if you can’t match some of these enormous numbers.

Snapchat can be a really fun way to connect with friends and family, but have you ever looked at it from a marketing and networking perspective?

It may seem like you can just post at any time of day and get engagement on social media, but that is just not the case. Due to various factors such as jobs, time zones, and other responsibilities, there are peak times when people are on social media and interacting with posts. The image below walks you through the best times to post on each platform.

I have talked to a lot of authors about what platforms they are using to market, and very few have mentioned one that is quite trendy right now; Youtube. Videos are the way of the future, and it’s time to get with it. Read below to see how.

Authors and publishers love their apps and tools. You can never have to many, as long as they are all genuinely helping with your marketing. Below you will find an infographic containing several suggested tools for social media.

What is an influencer? Simply put, it is someone in your brand or industry that has a large and loyal following on social media. It is the person who tells people to go buy a pink shoe and they do it, who tells others a book is good, and they believe it. On the large scale, you can say Stephen King, Anne Rice, and JK Rowling are some of the greatest influencers in the writing world. You would be right, but before you go trying to get into their inner circle, try and shoot a little more reasonably lower. You would be surprised how many indie authors out there have gathered a large following over the years. Then, you can use them for the strategy below.

So, the first part of putting together a social media strategy is knowing where to start. This may be the most overwhelming part: coming up with a plan of action. Luckily, this awesome infographic from Dreamgrow does all the work for you, taking you step by step through the whole process.

Hi all! How has your summer been? I know mine has been very long and hot, and I don’t think this heat is going anywhere. And yet, it feels like fall is upon us. For many, fall is a time for change, and this could be true about your writing career. We can’t be stiff about change when it comes to being authors and publishers. Why? Because we are in a very unique industry that is always shifting, always moving. Sometime,s month to month what works as far as strategies changes. It is so important to stay on top.

I have decided to kick off August with a series of posts about social media marketing because, well, that’s where the people are. Young and old, you can find everyone on Twitter, Facebook, Mewe, or Instagram. And the best way to sell your book is to get in front of as many people as possible.

I hope this series will help you learn something and rethink your social media techniques.

One of the hardest decisions as an author is whether to use free platforms, self-publish, or go with a publisher. Here is one of the simplest but most comprehensive breakdowns I have seen of the decision to help you make your choice.